Boomers are more tech-savvy, therefore they purchase online more. Many now buy online on smartphones, tablets, and PCs.
Boomers prefer online purchasing for convenience. Buying products that are hard to find locally from home is convenient for them.
Boomers shop online for technology, apparel, health and wellbeing, household goods, and travel services. They like diversity and seek niche or specialty things.
Boomers buy with quality and reliability in mind. Customers read product reviews and seek detailed information before buying.
Security concerns influence their online purchases. Boomers want secure payment alternatives and trusted internet retailers.
Boomers want bargains and discounts like other demographics. They aggressively seek coupons, promotions, and loyalty schemes to save money.
Boomers' shopping decisions are increasingly affected by social media and online content. They may follow businesses or influencers for product and trend advice.
Excellent customer service and assistance are important to them. Boomers like easy customer service and prompt help with purchases and questions.